The partnership will see a merged website that will be branded as ‘CW Sellors Luxury Watches – incorporating Jura Watches’. The merger will also see all of Jura’s retail operations and distributions relocate to CW Sellors’ new watch boutique, located in Ashbourne.
Head of the new development James Sellors commented: “This is a very exciting move for both companies. The expansion reflects current market trends and will considerably increase the power of our ecommerce business in watch retail. The decision is the result of many years of a shared vision of providing customers with quality products and excellent customer service.”
Matthew Warren, Jura Watches director, added: “We are very excited about the merger, which will allow us to combine the strengths of both organisations and provide an even higher level of customer service. The net result will be a bigger and better luxury watch retailer, which will be able to offer in-store and online a deeper and wider selection of watch brands.”