Award-winning Lily Blanche will offer its jewellery to Chinese consumers through a new Chinese language shopping portal.
MydiMyMy, a combination of Chinese words that means ‘excellent shopping’, has launched to break into the demand for Western luxury products created by China’s emerging middle-class.
Lyndsey Bowditch and Gillian Crawford, the sisters behind Lily Blanche, took inspiration for the company’s pieces from their grandmother, Lily Blanche Sheridan’s, jewel box and life in India during the last days of the Raj.
Director of Lily Blanche Gillian Crawford said: “We are pleased to be working with Ashton Lord in taking Lily Blanche to China. Chinese consumers are becoming increasingly sophisticated in their tastes and influential in their style. Our focus group work showed that [Lily Blanche] pieces have a huge appeal to Chinese consumers’ desire for intricately crafted pieces with family resonance.”
Lily Blanche was recently nominated for the ‘Jewellery Designer of the Year’ prize at the Scottish Fashion Awards.
“At Lily Blanche, our philosophy is simple; to create beautiful pieces which last a lifetime,” Gillian continued.
“In a throwaway culture, our aim is to create heirlooms of tomorrow from the conversation pieces of today. The collection – using pearls; gemstones; sterling silver; and 18 carat gold – is romantic, glamorous and adventurous.”