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Luxury Danish brand Georg Jensen has reopened its concession within the London branch of Selfridges.

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Designed by renowned British architect Mark Pinney Associates, the 20sq metre concession is located in the Designer Jewellery Room of the department store.

Georg Jensen’s stand will showcase designs from its current collections of fine jewellery and luxury fashion jewellery alongside an expanded watch selection.

Penny Grivea, Georg Jensen’s UK managing director, said: “We are delighted to showcase a Danish lifestyle shopping experience whilst expanding our presence within this landmark store. Customers can now experience the entire brand concept, [by] discovering the collections in its dedicated brand environment.”

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