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Darlena acquires BJM Charms and Jewellery

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Darlena’s takeover brings together two long-established family-run companies with similar customer bases, commitment to quality merchandise and friendly, efficient customer service.

Established in 1966 and now in its third generation, Darlena is one of the country’s leading suppliers of leather watchstraps and watch bracelets from its purpose-built factory and office complex in Bournemouth.

The company says it aims to “promote and increase the range of British-made BJM silver jewellery.”

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