Alfred Terry to celebrate new direction with brand launch

Having presented collections from the group’s luxury division, Leading Italian Jewels, at the Houlden Group buyers’ meeting in February, the company is now preparing to take its new collections, alongside its existing Alfred Terry ranges, to the World Watch and Jewellery Show at the Exhibition Center Basel, which opens on 25 April.

Leading Italian Jewels incorporates several luxury Italian brands, including Stefan Hafner, Porrati and Valente Milano, which Alfred Terry is poised to bring to the UK for the first time. Other brands in the group include Nouvelle Bague (pictured), and Io Sì.

Chief executive of Alfred Terry and Leading Italian Jewels, Steve Wright, said: “I’m thrilled to be leading Alfred Terry in a new direction by bringing these brands to the UK. They have a strong presence internationally but zero distribution here.

“With our restructure and our office move, which brings us closer to our origins, this has been a period of change and expansion for us, but our commitment to our retailers remains paramount.”