Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
The brand will be sold at WDF Heathrow Terminal 5 and Birmingham’s Airport locations from early May and will launch into Gatwick’s newly renovated duty free shopping area and Heathrow Terminal 3 from next month.
The Bouton range at WDF will feature around 45 SKU’s, including its Button collection and a range of sapphire and ruby inspired premium cubic zirconia collections.
The recently launched British sterling silver brand uses a special buttonclasp that is featured across many pieces in the collections and is also the signature fastener on necklaces and bracelets.
Sam McDermid, brand director for Bouton, said: “We are excited about the new partnership with WDF.
“Buckley Jewellery has seen a massive success in WDF globally and I am confident Bouton with its premium sterling silver offering and luxurious packaging will follow suit.”
