Bouton launches into Heathrow’s World Duty Free

The brand will be sold at WDF Heathrow Terminal 5 and Birmingham’s Airport locations from early May and will launch into Gatwick’s newly renovated duty free shopping area and Heathrow Terminal 3 from next month. 

The Bouton range at WDF will feature around 45 SKU’s, including its Button collection and a range of sapphire and ruby inspired premium cubic zirconia collections.

The recently launched British sterling silver brand uses a special buttonclasp that is featured across many pieces in the collections and is also the signature fastener on necklaces and bracelets. 

Sam McDermid, brand director for Bouton, said: “We are excited about the new partnership with WDF.

“Buckley Jewellery has seen a massive success in WDF globally and I am confident Bouton with its premium sterling silver offering and luxurious packaging will follow suit.”