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Jewellery brand Endless has signed a deal with the Lotus F1 Team which will see the brand’s logo appear on the Lotus F1 car at the United States Grand Prix in Austin, Texas.
The Grand Prix takes place from October 31 to November 2, with the Endless logo appearing on the airbox and on the top sidepod of Lotus’ E22 car.
Jesper Nielsen, founder and CEO of Endless Jewelry, said: “Becoming a part of the Formula 1 world has been a childhood dream for me and having the opportunity to celebrate the successful launch of Endless Jewelry in the North American market in connection with the United States Grand Prix is an overwhelming feeling.
“Seeing the Endless logo on the beautiful black and gold Lotus F1 Team car is really something special and business wise it’s an investment that is sure to give the brand massive exposure – and everybody participating in the event a unique experience. I am very proud of the agreement with Lotus F1 Team.”
Matthew Carter, CEO of Lotus F1 Team, said: “Endless Jewelry is an exciting young brand which is rapidly expanding in Europe and North America. The company ethos and approach very closely reflects those of Lotus F1 Team, making this partnership a perfect fit.”
