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British watch brand Elliot Brown is set to be sold in Aurum owned retailer, Goldsmiths.
Watches from the brand have now launched in 9 Goldsmiths stores around the UK and also on the retailers website.
Ian Elliot, co-founder of Elliot Brown, told Jewellery Focus: “We set out to build a solid, long lasting brand with unique properties of extreme durability and handsomely understated styling.
“To have been selected by Goldsmiths is a fine feather in our growing cap and the great thing is just how supportive they are as people and as a business. It bodes well for the future of Elliot Brown in Goldsmiths because the success of our brand is all about telling a story. Only when you have good people can that happen.
“It’s important to state that we’re staunch supporters of great independent jewellers too – it’s a balancing act I think we’re getting just about right.”
Elliot Brown is a range of durable men’s watches designed to “withstand arduous conditions without looking out of place under the cuff of a smart shirt.” The watch features include shock resistant moving mounts, triple sealed crowns and extensive water pressure testing.
