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Tag Heuer has appointed supermodel Cara Delevingne as its new brand ambassador.
Delevingne was welcomed to the company in the Salle Melpomène, in the Ecole des Beaux Arts de Paris, and was presented with a One Steel and Black Ceramic Chronograph set with diamonds.
In her first photoshoot for the brand, which took place at her welcoming ceremony, Delevingne was pictured holding a lion cub.
Jean-Claude Biver, CEO of Tag Heuer, said: “I am delighted to welcome Cara into the Tag Heuer family. This is always a very solemn moment. The Tag Heuer family is not just an idea, it is a team, with true team spirit.
“We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. Tag Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.”
