Bremont announces America’s Cup deal

Luxury watch brand Bremont has announced its appointment as Official Timing Partner to the 35th America’s Cup and to the defending champion, Oracle Team USA.

The America’s Cup, which has been called the ‘oldest trophy in international sport’, first took place in 1851 on the waters off England’s south coast. Today the event features cutting-edge catamarans crewed by world-class sailors.

The global America’s Cup World Series begins in July 2015 in Portsmouth, UK, followed by the America’s Cup Qualifiers and Play-Offs leading up to the dramatic 2017 final in Bermuda.

Bremont will be communicating all America’s Cup and Oracle Team USA news through the following dedicated social media channels using #BremontTimingAC.

Harvey Schiller, commercial commissioner for the event, said: “The addition of an Official Timing Partner is a key commercial milestone for the America’s Cup. Along with our recently announced broadcast agreements momentum is building as we head into the summer and towards the first America’s Cup World Series racing in Portsmouth, England in July.”

As children, Bremont co-founders Nick and Giles English lived on a sailing boat built by their father Euan English, an ex-RAF pilot with a PhD in Aeronautical Engineering. He inspired his young sons with his knowledge of aviation, yacht construction and clock manufacture, leading them to form the Bremont Watch Company in 2002.

Giles English, who studied as a naval architect, said: “Nick and I grew up with both flying and sailing in our blood, so it’s a dream come true that Bremont has the opportunity to support and promote the amazing story of this world- famous race, the America’s Cup. We are honoured to be involved in this prestigious event with such historical importance.”