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Jewellery brand Swarovski is set to relocate its London Covent Garden store in a bid to embrace a new “fashion aware customer”.
The current store on Covent Garden’s Piazza will be relocated to St Martin’s Courtyard, which the company said will help it reach a new fashion aware customer who comes to the courtyard in search of the “best and most desired brands”.
Hayley Quinn, managing director Swarovski’s consumer goods business in the UK and Ireland, said: “We are delighted to be re-opening our Swarovski Covent Garden boutique in St Martin’s Courtyard.
“By positioning ourselves at the heart of one of London’s key shopping scene, our unique store concept and beautiful displays will hopefully inspire and introduce a new set of fashionable customers to the Swarovski brand.”
To celebrate the new opening, an official launch event will take place on Saturday 7 May, where Swarovski will be joined by an illustrator who will create fashion-inspired portraits of customers.
