WFDB partners with and invests in Natural Diamond Council

The World Federation of Diamond Bourses (WFDB) has announced a new partnership with the Natural Diamond Council (NDC) to support the growth of the industry.

The company has also made initial financial investment, the WFDB will work together with the NDC to identify ways in which the “values of natural diamonds can reach more consumers”.

The WFDB stated that it believed more stakeholders needed to strategically invest in the industry.

It also “greatly values” the unique role of the NDC in bringing the story of natural diamonds to consumers.

Yoram Dvash, WFDB president, said: “Today’s consumers have more choices than ever before and are heavily influenced by social media and digital platforms. It is crucial to present the natural diamond industry in a creative and authentic way. We believe that
the NDC is successfully doing just that, and we want to support this very important work.”

David Kellie, CEO of the NDC, added: “We are very pleased to partner with the WFDB, which represents diamond traders all over the world. We believe that together we can find many ways to collaborate that will benefit the industry as a whole. Collectively we see considerable growth opportunities ahead, and we will redouble efforts to inspire and move consumers.”

The WFDB is an association of the world’s major diamond bourses and is the official organisation of the international diamond trading sector.

The NDC is an information platform based on the world of natural diamonds through its Only Natural Diamonds platform.