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Jessica Flinn launches Eras Tour inspired ring collection

The rings are designed after every Taylor Swift album, including a ring inspired by the Eras tour itself

Jessica Flinn has launched its new Eras Tour inspired ring collection after Taylor Swift announced the European leg of her international tour.

According to Jessica Flinn, the new ring line is also curated with consideration for the recent trend of proposing at one of her shows. The rings are designed after every Taylor Swift album, including a ring inspired by the Eras tour itself.

The rings feature different coloured gemstones such as red, yellow and purple stones, teal sapphires and cut blue moissanite.

The Karma ring is made up of 10 round gemstones including sapphires, amethyst, garnet and diamonds to represent every album. It can be purchased in silver, white gold, yellow gold, rose gold and platinum.

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Meanwhile, The Reputation ring includes a kite cut deep smokey salt and pepper diamond and the Stella ring features a pink pear-cut sapphire, and is surrounded by a halo of diamonds, blue sapphires, and tanzanites, creating an ombre of colours.

Additionally, the Inez ring features a large salt and pepper oval cut diamond and is joined by a pair of salt and pepper pear cut diamonds, and finished with four marquise cut diamonds.

Lastly, the Daisy ring includes a hexagon cut blue moissanite, surrounded by round cut lab-grown diamonds, and finished off with marquise cut lab-grown diamonds on the shank.

Flinn-Allen, CEO of Jessica Flinn, said: “We are so pleased to finally launch this stunning Eras collection for all Taylor Swift superfans. Our luxury e-commerce assistant, Charlotte, was the brains behind the collection and a T-Swift superfan, she first came to me with the idea a few months ago.

“Before this, we’ve actually been monitoring the general interest in concert proposals from Harry Styles to Adele. We’ve specifically seen a 24% increase in Google searches for ‘concert proposals’ over the past month alone.”

She added: “We specifically chose Taylor Swift for this collection as she’s an inspiration for so many women around the world. She’s also a massive advocate for women’s rights and strongly supports the LGBTQIA+ community which here at Jessica Flinn we align so deeply with.”

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