Deakin & Francis opens new London flagship store

Family-owned Deakin & Francis has recently opened a new flagship store in London’s Piccadilly Arcade.

Established in 1786 and based at Regent Place, Birmingham, Deakin & Francis designs and manufactures cufflinks, jewellery and luxury accessories. It is currently managed by brothers Henry and James Deakin, the seventh generation of the family.

A new sales team has been hired to manage the store and the business also plans to employ a new craftsman to meet growing demand for products.

Henry Deakin, managing director, said: “We are immensely proud to have recently opened our first flagship store, it’s taken 230 years to get to this point. Our brand is going from strength to strength and we are incredibly grateful that our customer base is growing every day all over the world, so there really couldn’t be a better time for us to open a store.

The firm said it will offer a “mix of luxury, sophistication and of course, some unexpected D&F twists”.

“It also allows us to offer a stylish, central venue for customers – both consumer and trade – to come and meet with us. There is even a unique gin bar upstairs, it wouldn’t be a Deakin & Francis shop without a good tipple,” he added.