NewsRetailers

Colour increases brand recognition by 80%, claims new research

Colour increases brand recognition by 80 percent, according to a new survey.

The survey of 2,648 consumers conducted by Reboot, showed that 67 percent could recognise IKEA from a depiction of the iconic colours alone.

According to Reboot’s study, when shown a selection of five made-up company logos 78 percent could recall the primary colour of the logo, compared to only 43 percent who were able to remember the name. Reboot analysed the top 100 global brands to see what the most popular branding colours were:

  •  34 percent used the colour black in their logo
  •  30 percent used the colour blue in their logo
  •  30 percent used the colour red in their logo
  •  9 percent used the colour yellow in their logo
  •  7 percent used the colour green in their logo
  •  6 percent used the colour grey/silver in their logo
  •  5 percent used the colour orange in their logo
  •  2 percent used the colour brown in their logo

The study also showed that blue was most commonly used within the tech industry, red was preferred by automotive companies and black was by far the most popular choice for luxury brands.

Show More

Lewis Catchpole

Lewis is a multimedia journalist and a alumnus of the University of Sheffield. He is a keen reader, follower of all sports and an avid supporter of Manchester United, for better or for worse. If you have any news or feature ideas please do not hesitate to contact.

Related Articles

Close

Adblock Detected

Please consider supporting us by disabling your ad blocker
[index]
[index]
[523.251,1046.50]
[523.251,1046.50]
[523.251,1046.50]
[523.251,1046.50]