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Pure London launches ‘Accessories Concept’

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Fashion buying event Pure London has announced the launch of ‘Accessories Concept’ at the AW18 show.

The new area aims to help emerging accessory brands keen to enter the UK market, including contemporary Italian jewellery designer Laura Visentin and Binkevich Jewellery.

The Accessories Concept area will support brand new talent and offer buyers the opportunity to discover previously unseen designers by highlighting ‘ones-to-watch’.

Designers showing for the first time in this area include: Binkevich Jewellery; handmade jewellery by Rosa Pietsch; Kiwi + Pomelo and ethically made jewellery by Just Trade.

Gloria Sandrucci, event manager of Pure London, said: “We are very excited to be offering a platform within the Accessories Hall for new talent and emerging designers as they begin their journey into the world of fashion and accessories and become the brands of the future.

“For buyers it represents the opportunity to discover a host of new designers and a great mix of international and British brands, many of whom are exclusively showcasing at Pure London.”

Parisian costume jewellery makers Les Nereides, and its little sister brand N2, as well as other premium brands including Fraas and Christina Brampti and Carla M Jewellery have also been announced to debut at Pure London this season.

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