Pandora named as UK’s most prominent jewellery brand in 2023
In contrast, H.Samuel saw the biggest drop in organic visibility, with a 4% decrease year on year
Pandora has been named as the UK’s most prominent jewellery and watch brand in 2023, with over 1.8 million brand searches per month and an owned social score of 46,122, according to Salience Search Marketing’s annual report.
The report analysed 11 performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for online jewellery and watch brands to reveal the names dominating the industry.
Following Pandora, Swarovski was the second most prominent brand in the sector with 301,000 brand searches per month and an owned social score of 27,821 – thanks to their 18 million social media followers.
Jewellery and watch brands such as Tiffany and Co, G-Shock and Cartier were also among the top five most prominent brands.
The report stated that regarding organic visibility, there has been a 23% increase in overall organic growth within the industry, demonstrating a “growing demand” for online jewellery and watch brands.
Additionally, Pandora also bagged the first place for brand visibility as it sees the biggest growth in online visibility, with a 22% increase.
Brands including Warren James, The Beaverbrooks Club, and Watchshop also made it into the top five, with these increases in visibility highlighting a successful strategy and that the demand for jewellery and watches remains prevalent.
In contrast, H.Samuel saw the biggest drop in organic visibility, with a 4% decrease year on year. High-street classic Claire’s followed a similar fate, as it recorded an 11% drop.
Brett Janes, managing director at Salience Search Marketing, said: “This increase in demand within the industry indicates a successful strategy, with this period crucial for brands to continue amplifying their online presence to gain prominence in the year ahead.
“It’s a shame to see high street retailers including H.Samuel and Claire’s facing a decline, however, brands who have seen a drop in searches will need to look at Pandora for inspiration, as the jeweller trumps both as the most prominent brand and in visibility. Overall, building a strong following and online presence across multiple channels becomes vital in driving sales and capitalising on the expanding market demand.
