Hettich Jewellers appoints new chief operating and marketing officer

Hettich Jewellers in Jersey has appointed Kristen Kelby as its new chief operating and marketing officer.

Kelby brings more than 20 years of marketing and leadership experience across the luxury, retail and drinks sectors. 

She previously served as global managing partner for employer branding and marketing at Chapter 2, where she led strategic communications and brand development.

Earlier roles include managing director at Armit Wines, interim managing director at Illycaffè, and chief marketing officer at Berry Bros. and Rudd, where she also served briefly as interim chief executive.

She has also held senior marketing roles at Tag Heuer, Aquascutum, French Connection and Nicole Farhi, along with consultancy posts focused on brand strategy in luxury and retail. Her early career included international operations and licensing positions at Paul Smith and Overland.

Hettich Jewellers, currently marking its 125th year at 1 King Street, has recently opened a new flagship store at 2 King Street.

Kelby said: “Having a strong appreciation for the unique character and legacy of family-led businesses, and having previously worked closely with Hettich as a consultant, taking on this exciting new role feels incredibly special. Now in its 125th year, Hettich is a business steeped in heritage but one with a bold, modern, future-focused approach.

“Hettich proudly represents internationally renowned brands such as Patek Philippe and Rolex, and with my background at LVMH and Tag Heuer, it’s a real pleasure to be stepping back into this world. I’m absolutely thrilled to be joining as chief operating and marketing officer, helping to support the next phase of this celebrated brand’s journey.”