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Wolf has announced the appointment of Francesco Musto as its new sales director for Asia Pacific.
Musto brings a wealth of experience with over 13 years of experience in luxury retail and e-commerce within the APAC region, including more than six years in the watch and jewellery sector.
Most recently, Musto held a senior leadership position at TIMEX Group, one of the world’s leading fashion and luxury timepiece companies.
Based in Hong Kong, he was responsible for the full APAC market, managing a diverse brand portfolio that included Guess, Versace, and Philipp Plein. His focus was on building lasting partnerships, supporting retail teams, and driving growth through hands-on training and market development.
CEO Simon Wolf said: “We’re delighted to welcome Francesco to our team based in Hong Kong to manage Wolfs sales across Asia Pacific. He brings a strong blend of experience, connections and relationships that will accelerate our growth across the region.”
It comes after Wolf joined forces with New York-based designer Marla Aaron, to launch a new jewellery box, the Baby Everything Box.
The new design is a scaled down take on Aaron’s original Everything Box. She is known for her lock and carabiner inspired creations.
The piece is available in five vegan leather colourways; burgundy, pink, navy, red and celadon. Each box features a vegan leather exterior, signature detailing, soft Ultrasuede lining with Wolf’s patented LusterLoc technology.
