Eleanor Juliet Atelier launches with Pink Puff jewellery collection
EJA said the Pink Puff collection aims to contribute to this ongoing dialogue, encouraging wearers to engage with ideas of identity, gender and power through jewellery
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Eleanor Juliet Atelier (EJA) has launched with a limited edition Pink Puff jewellery collection.
The brand said the handcrafted pieces are intended as a “playful symbol of feminism”, drawing on debates around the cultural associations of the colour pink.
Founder Eleanor Taylor-Roberts said the collection reflects changing meanings of the shade over time. She said: “At the beginning of the 20th Century, pink was widely regarded as a colour of masculinity – symbolising vitality, strength, and power – whilst blue was associated with femininity. By the 1940s, marketing narratives had reversed these associations.
“Today, the conversation has evolved into a broader exploration of identity and gender expression. Take the somewhat recent Warner Bros film Barbie with Margot Robbie at the cultural forefront – the discourse shifted once more reflecting a modern interpretation that intersects with themes of motherhood and contemporary womanhood.”
Taylor-Roberts added that the collection embodies EJA’s “commitment to redefining feminine colours as emblems of authority and empowerment”.
The brand highlighted that pink has historically been linked to a range of cultural meanings – from aristocratic elegance in 18th Century Europe to a post-war emblem of domesticity, and later, a symbol of punk feminism.
EJA said the Pink Puff collection aims to contribute to this ongoing dialogue, encouraging wearers to engage with ideas of identity, gender and power through jewellery.
