Diamond start-up wins Red Dot Award

A Swedish start-up in the gemstone industry was recently awarded the Red Dot Award with its first product on the market, GemPen: an innovative screening tool that can distinguish natural from lab-manufactured diamonds.

GemPen said the tool was developed due to the “increasing insecurity” in diamond validation, as number of lab-manufactured diamonds are on the rise. GemPen along with complementary aids allows the user to identify sophisticated synthetic diamonds on the go, saving valuable time in the valuation process.

The Red Dot Design Award has become established as one of the most sought-after seals of quality for good design, with contributions coming from all over the world. GemPen was designed by Studio Doms in close collaboration with Gemometrics.

David Doms, product designer of GemPen, said: “We are incredibly proud as such a small player to showcase a level of product design equal to Samsung, Apple and Sony, previous winners of the Red Dot Design Award. As well as an important quality mark for us, it shows our users that there is a great deal of thought behind the product.

Peter Larsson, CEO of Gemometrics, added: “Most consumers are not aware that their jewelry can contain lab-made diamonds manufactured in two weeks, instead of natural diamonds that are formed in the earth for millions of years. The Red Dot jury recognizes the user experience and the clever design of our product, it is however an essential part of GemPens functionality that it can identify certain types of synthetic diamonds on the spot, instead of awaiting results from a gemological institute.”