Ora Pearls launches new store in Chelsea

Ora Pearls has opened its first store in Chelsea located at 304A Fulham Road, London.

The “elegant store” design and interiors have been created to reflect the brand’s identity as a fashion-focused modern approach to pearls.

Ora Pearls was founded by pearl expert and designer, Bibi Southwell. Southwell personally selects the pearls at the sources, ensuring the finest quality, and every piece is handcrafted by the designer herself in her studio in Chelsea.

Her vision is to create simple designs that do not “overshadow the innate beauty and timeless character of nature’s most natural gem”. Southwell was also recently featured by Anthropologie as a leading British jewellery designer, with an accompanying exhibition of her pieces in their King’s Road store.

Commenting she said: “We’re very excited to be launching our first flagship store in Chelsea. Ora Pearls is a quintessentially Chelsea brand, so we’re delighted to have our first retail space.”