Watches of Switzerland opens Knightsbridge Showroom

Watches of Switzerland Group has announced the opening of its Knightsbridge flagship, which features a new 1,377 sq. ft Rolex showroom.

The original flagship opened back in 2016 and was part of the brand’s ‘golden triangle’ retail offering, along with its Oxford Street and Regent Street showrooms.

The new showroom will provide a “luxurious environment” for Watches of Switzerland clientele to view an extensive range of timepieces in the Rolex collection.

Further updates to the flagship include additional Jaeger-LeCoultre and Cartier shop-in-shops on the ground floor, and Breguet and Ulysse Nardin on the first floor.

The Tourbillon exhibition will be available to view, by appointment, at the Watches of Switzerland Knightsbridge showroom from 7 December to the end of January 2021

Brian Duffy, CEO of the Watches of Switzerland Group, said: “We are delighted to continue to strengthen our retail offering and look forward to welcoming our clients back to the luxurious surroundings of our newly refurbished Knightsbridge flagship showroom.”