Analysis
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Jul- 2019 -5 July
How can the luxury watch industry survive?
The Swiss watch industry has dominated ever since the 1800s when farmers began assembling handcrafted mechanical watches during harsh winter months. Today Swiss watches are synonymous with luxury and prestige. But can the Swiss watchmaking industry survive? Technology Millions of consumers are investing in the convenience of having a mini-computer…
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4 July
Funding your jewellery business
It will come as no shock to hear that the jewellery market is exceedingly competitive, with countless retailers out there offering customers a wide range of styles, at a varying range of price points. However, jewellery is always in high demand; research shows that annual global sales of €148bn are…
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Jun- 2019 -27 June
Turning savvy shoppers into loyal customers
Omnichannel shopping has presented retailers with new opportunities to utilise a multitude of customer touchpoints relating to purchases, offers and product launches, to push their brand to the forefront of consumers’ minds and obtain mass customer engagement data, often within a single day. This data can be utilised by brands…
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25 June
Personalised delivery is the future for retailers
The retail and e-commerce marketplace is extremely crowded, with hundreds of brands constantly competing against each other to win basket conversions. It’s no secret that many retailers, especially those based on the UK high-streets, have been struggling over the past few years. Big brands including Debenhams, John Lewis and Mothercare…
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24 June
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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20 June
How retailers can use cloud computing to drive sales
Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But that view is now out of date – Cloud technology is transforming marketing as we know it, and it is becoming the basic toolset for all marketers today. At its…
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13 June
The potential of the US and Canada for jewellery retailers and brands
There are glittering prizes in reach for UK jewellery brands and retailers that tap into the growing demand from younger shoppers worldwide to purchase luxury jewellery online. The opportunities are coming into clear focus as consumers, particularly those belonging to Gen Z (those born after 1995), become increasingly receptive to…
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11 June
Making finance more engaging
An engagement ring is one of the most exciting purchases many individuals (or couples) can make. Marriage proposals are causes for joy and celebration. However, the average engagement ring spend in the UK stood at (a not insignificant) £1,483 last year – a huge 89% increase on the year before,…
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10 June
Marketing yourself online
For the most part, a jewellery business has a secure market. There will always be a demand for jewellery for special occasions. In the past, high street jewellery stores relied on this to make sales, but now with the advent of the digital age, everything has changed. It is hard…
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7 June
The changing face of jewellery retail
The world as we know it for jewellery is one of luxury, enticement and wonder – but the UK customer tends to prefer a very middle ground. With diamonds it’s nice and white, clean to the eye – G/H VS/SI – and for coloured gemstones it’s traditional, not too garish…
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