Features
-
Aug- 2018 -30 August
Brand Q&A: AG Mounts
How was AG Mounts founded? I established the company in 1996. We manufacture and design jewellery ourselves in our factory. We pretty much do everything from a to z. That includes designing, making, casting, mounting, setting and polishing. We design our own mounts as well, and we take special orders…
Read More » -
29 August
Selling from complaints
Complaining customers can be your biggest boosters if they are looked at as a customer ready to buy, instead of a complainer bringing trouble. It all starts with how all customers should be greeted regardless of their attitude. However, your attitude is also important and you should greet all customers…
Read More » -
29 August
Voice on the High Street – Alex Monroe
Tell me a bit about the history of the company? It was set up by Alex Monroe after he had finished studying silversmithing at what is now the London Metropolitan university. Tell me a bit about the kind of jewellery you stock? Our bumblebee has become our signature piece, but…
Read More » -
28 August
A magical world arrives in the jewellery industry
“The Harry Potter brand is worth almost £25bn, so our aim with this range was really to expand further into the global market,” says Gregory Kirk, marketing executive at The Carat Shop. He is talking about the release of a new Harry Potter jewellery collection created in partnership with Swarovski…
Read More » -
23 August
Voice on the High Street – Muru Jewellery
What is the history of the company? We were founded in 2006 I worked for a couple of jewellery companies prior to setting up Muru before deciding to go out on my own. The context behind Muru was all about creating meaningful jewellery, we aim to create unique jewellery to…
Read More » -
23 August
Male Jewellery – The state of the market
“You only have to look at the ubiquity of tattoos to understand how much men want to express their personality and individuality. Men’s jewellery is like a tattoo that can be taken off at the end of the day. Jewellery is a way of speaking before you do. It communicates…
Read More » -
22 August
How to remain enthusiastic when selling
In fact it will start as soon as they begin. What I am recommending to you jewellers is to Check Your Enthusiasm as soon as you say hello to everyone when entering your store. Your smile and enthusiasm are the most powerful of all sales motivating tools and are infectious.…
Read More » -
21 August
The YouTube Jewellers
Name: Daryl Adams Company: Adams Handcrafted Jewelry Website: www.adamshandcraftedjewelry.com Established: November 2014 Location: Fort Worth, Texas USA Did you do any other form of training? No formal training other than one wire weaving class when I first began by a well-known wire weaving artist. What the easiest thing about this…
Read More » -
21 August
Voice on the High Street – Jana Reinhardt
How did you get into jewellery? I saw an advert for a jewellery apprenticeship near my hometown in Germany. It was really tough – I almost quit several times – [I] got my apprenticeship and studied jewellery design before qualifying as a master goldsmith in 2003. Shortly after that, I…
Read More » -
20 August
How to find the best salespeople
Believe it or not, they are right under your eyes! Remember when you were at a restaurant and you mentioned to your wife that the waitress had a zip to her personality when she greeted you and romanced the dishes on the menu, more than your salespeople romanced your jewellery?…
Read More »
