Astrid and Miyu

Astrid and Miyu has grown from a London-based start-up into a prominent contemporary jewellery brand, known for its distinctive designs, piercing studios, and strong digital presence. Serving a style-conscious customer base, the brand has become a notable force in both retail and e-commerce, influencing trends across the UK jewellery sector. Jewellery Focus covers Astrid and Miyu’s latest collections, store openings, business strategy, collaborations, and market performance, as well as its approach to brand building and customer engagement. Our coverage provides jewellery professionals with insights into how the brand is shaping consumer demand and retail innovation.