Baby Boomers
Coverage explores the influence of Baby Boomer consumers on the jewellery market, from purchasing patterns and brand loyalty to evolving tastes in design, materials, and retail experience. Features include market analysis, demographic insights, sales trends, and interviews with retailers adapting product lines and marketing strategies to meet the expectations of this high-value customer group. Reports also examine wealth transfer, gifting trends, and the ongoing role of Boomers in shaping the fine jewellery and luxury sectors.
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Apr- 2025 -22 AprilRetailers
80% of Gen Z ditch fast fashion jewellery, Azora finds
Eight in 10 Gen-Z consumers now shop exclusively for everyday or investment pieces, according to a survey from demi-fine brand Azora. The nationwide survey found that 25–34-year-olds buy jewellery nearly four times more often than those aged 65+, yet they favour quality over quantity and versatility over trend. The research…
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Jul- 2020 -6 JulyFeatures
Three ways that Covid-19 will change retail forever
In the midst of a global pandemic the UK high street is suffering more than ever before with many ailing big names, from fashion retailer French Connection warning it will run out of cash within the next few months unless it secures a cash injection, to the ongoing struggles of…
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Jun- 2020 -1 JuneCoronavirus
UK consumers want ‘more opportunities’ to support local businesses
Some 54% of UK consumers said they would like more opportunities to support local businesses during the current ongoing lockdown, such as being able to purchase vouchers in exchange for future goods. The findings come from new research published by ActLocal.co and VCCP Ignite, who also found that 63% of…
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Sep- 2017 -21 SeptemberAdvice
3 sure-fire strategies for UK jewellers in uncertain times
Three big news topics that concern the UK jewellery industry have recently been debated in both mainstream and industry media: Brexit, a shifting economy and the challenge of marketing luxury goods to millennials. As a consequence, many UK jewellers feel that they now have to make strategic business decisions in…
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