Christmas
Christmas is the most crucial trading period for the UK jewellery industry, driving significant sales across retail, wholesale, and e-commerce. For jewellers, manufacturers, and suppliers, understanding seasonal trends, consumer behaviour, and effective marketing strategies is essential to maximising opportunities during the festive period. Jewellery Focus provides extensive coverage on Christmas trading, including sales performance analysis, product trends, promotional campaigns, and insights into supply chain readiness. Our reporting helps trade professionals prepare for and capitalise on the busiest season of the year.
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Aug- 2018 -29 AugustFeatures
Selling from complaints
Complaining customers can be your biggest boosters if they are looked at as a customer ready to buy, instead of a complainer bringing trouble. It all starts with how all customers should be greeted regardless of their attitude. However, your attitude is also important and you should greet all customers…
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16 AugustFeatures
Voice on the High Street: Browns Family Jewellers
Name: Naomi Jenkinson, Browns Family Jewellers Location: Harrogate Year Established: 2010 Number of staff: 40 Website: www.brownsfamilyjewellers.co.uk When was Browns Family Jewellers founded? Browns Family Jewellers is steeped in rich history with the business having been in the family since the 1840s. It wasn’t until 2010 however that Simon Brown…
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8 AugustFeatures
How to connect to your customers’ emotions
When a customer enters your store, or if a customer has been in your store, how soon should you greet them? Wait a few seconds As soon as you see them Whatever feels comfortable The answer is B – as soon as you see them. This is critical because the…
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1 AugustFeatures
Why salespeople get returns
Most sales assistants do not know the real reason why a customer returns a piece of jewellery, especially after the holidays. Therefore, they ask the customer: “Can I show you something else?” “What was it you didn’t like?” These questions turn off customers because they are interrogating and this puts…
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Jun- 2018 -28 JuneEvents
Benevolent Society charity dinner raises over £20,000
Over £20,000 was raised for The Benevolent Society at their sponsors’ and supporters’ candlelit dinner at Goldsmiths’ Hall on the 14 June. The dinner held at the Livery Hall inside Goldsmiths’ centre and in thanks to continued contributions, sponsors and supporters of the charity and members of the British Allied…
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Apr- 2018 -9 AprilRetailers
Obituary: Michael John Marsh (Mike) of P.A Jewellery
Michael John Marsh (Mike) of P.A Jewellery, passed away on 9th February, aged 70 years in St. Luke’s Hospice, surrounded by his family. Mike didn’t intend on a career as a jeweller and came to the industry by luck. In 1976 whilst working in insurance he visited a potential client…
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Mar- 2018 -6 MarchBrand Profiles
Connoisseurs testimonials
Amy – David Mellor “Nothing sells a product better than a salesperson that really believes in what they’re selling. This is something that comes naturally when marketing Connoisseurs merchandise to a customer, as they are fantastic and effective products. We have never sold so much Jewellery Cleaner in our 40…
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Feb- 2018 -15 FebruaryE-Commerce
Jeweller reports trilogy engagement ring sales have tripled
Online jewellery retailer The Diamond Store has reported a marked increase in sales of Meghan Markle-inspired three-stone engagement rings for Valentine’s Day. According to the luxury online jeweller, the three-stone diamond ring trend has skyrocketed since Prince Harry announced his engagement to Meghan Markle on 27 November. Since that…
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9 FebruaryQ&A Sessions
Nuclear physicist turned jeweller
Guenther Wurmbauer, 36, originally from Austria, spent five years studying at university before becoming a nuclear physicist. When his job took him to the west of Scotland in 2010, his wife Jareeya struggled to find work and so decided to sell jewellery online. Sourcing products in the Far East, the…
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6 FebruaryRetailers
Consumer spending grows 3.9% in January
Consumer spending increased 3.9% in January, partially driven by price increases that continued to drive uplifts in ‘essential’ spending. That is according to data from Barclaycard, which processes nearly half of the nation’s credit and debit card transactions. Spending growth on day-to-day necessities surpassed 4% for the first time in…
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