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Selling Advice: Call your customers
In the quest to win loyalty from their customers, jewellerโs ought to be telephoning them with ideas and offers - if they donโt, the competition will get in there first, says Leonard Zell
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2018/05/phone-958066_1920-e1526028461503-780x470.jpg)
Why donโt you ring your customers? I have asked this question to thousands of salespeople throughout my 30 years of sales training and these are some of the answers I get:
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