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National Association of Jewellers

The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJโ€™s activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.

  • Sep- 2015 -
    3 September
    EventsJewellery Focus to host e-commerce seminar at IJL

    Jewellery Focus to host e-commerce seminar at IJL

    Jewellery Focus is to host a seminar at International Jewellery London (IJL) revealing the results of several months of research into e-commerce.ย  The seminar will reveal data from a survey investigating to what extent independent jewellers are introducing e-commerce and click-and-collect into their business offering. Jewellery Focusโ€™ editor Michael Northcott,…

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  • Aug- 2015 -
    5 August
    Editor's BlogLet’s go for optimism instead of fear

    Let’s go for optimism instead of fear

    Too many jewellers are not prepared for a future where online sales will make up the majority of retail purchases. Most people agree that this brave new world is coming, but this industry has been particularly slow at embracing e-commerce as a revenue stream. There are some success stories out…

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  • Jul- 2015 -
    20 July
    AppointmentsMichael Rawlinson named NAJ chief executive

    Michael Rawlinson named NAJ chief executive

    The British Jewellersโ€™ Association (BJA) and the National Association of Goldsmiths (NAG) unification working party today names Michael Rawlinson the inaugural chief executive officer for the new organisation, the National Association of Jewellers (NAJ). Rawlinson, currently chief executive of the NAG, wasย appointed following a comprehensive selection process involving interviews and…

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  • 1 July
    Editor's BlogThe naysayers must now eat their words

    The naysayers must now eat their words

    Almost two years ago I wrote sceptically about the initial murmurings of a merger between the two major jewellery trade associations. Not out of any sense of doubt that a merger was possible, but because I was new to the industry and I asked dozens of people for their thoughts.…

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  • Jun- 2015 -
    23 June
    Trade OrganisationsPatrick Fuller to address those concerned about unification

    Patrick Fuller to address those concerned about unification

    The soon-to-be president of the new National Association of Jewellers (NAJ), Patrick Fuller, has spoken of his โ€œdelightโ€ that the unification vote succeeded.ย  Fuller, who is the chairman of WB the Creative Jewellery Group, said an amalgamated association is something he has dreamt of for a โ€œvery long timeโ€ and…

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  • 16 June
    EventsNAG and BJA members vote to unify

    NAG and BJA members vote to unify

    The members of the NAG and the BJA have voted unanimously in favour of unifying the two trade associations at a London meeting. The meeting, which took place at Goldsmith’s Hall near St. Paul’s Cathedral, comprised an AGM for the National Association of Goldsmiths and an EGM for the British…

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