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National Association of Jewellers

The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJ’s activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.

  • Dec- 2015 -
    9 December
    EventsJacobs the Jewellers named UK’s ‘best jewellery retailer’

    Jacobs the Jewellers named UK’s ‘best jewellery retailer’

    Jacobs the Jewellers in Reading has been named the UK’s ‘Retailer of the Year’ at the first-ever National Association of Jewellers (NAJ) awards. Jacobs, which won the award at the 80th Benevolent Society Ball held in Solihull on 3 December, was selected from a shortlist of five companies through a…

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  • 7 December
    Trade OrganisationsInaugural NAJ Awards incorporated in Benevolent Society Ball

    Inaugural NAJ Awards incorporated in Benevolent Society Ball

    The 80th British Jewellery Giftware & Finishing Federation Benevolent Society Ball, incorporating the NAJ Awards, took place in Solihull on December 3. This year’s event incorporated very first National Association of Jewellers Member Awards, designed to “flag up all that is most excellent about the UK’s extremely diverse jewellery industry”. The NAJ…

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  • Nov- 2015 -
    30 November
    EventsIJL opens annual KickStart programme for entries

    IJL opens annual KickStart programme for entries

    International Jewellery London (IJL) has announced that its annual KickStart mentoring programme is opens for entries. The initiative, which welcomes entries from young jewellers and emerging talents, will see 10 winning designers offered the chance to exhibit their products in a designated area at IJL 2016 for free. Supported by…

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  • Oct- 2015 -
    6 October
    EventsNAJ Awards shortlisted members announced

    NAJ Awards shortlisted members announced

    The National Association of Jewellers (NAJ) has announced the shortlist for its first ever award ceremony.  The awards, which will take place on December 3 this year in conjunction with the benevolent ball, offers members of the newly-formed NAJ an opportunity to gain recognition for the excellence of their products…

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  • Sep- 2015 -
    23 September
    EventsNominations open for NAJ Awards 2015

    Nominations open for NAJ Awards 2015

    Nominations for the first ever National Association of Jewellers (NAJ) Awards are now open until Monday, September 28. The awards, which will take place on December 3 this year in conjunction with the benevolent ball, offers members of the newly-formed NAJ an opportunity to gain recognition for the excellence of…

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  • 7 September
    Trade OrganisationsNAJ launches code of conduct at IJL

    NAJ launches code of conduct at IJL

    The recently launched National Association of Jewellers (NAJ) has outlined its ‘Code of Conduct’ at the International Jewellery London Exhibition taking place between September 6 and 8.  Agreed in June 2015, the association has set itself ambitious goals for the future and will build upon and develop the strengths of…

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  • 3 September
    EventsJewellery Focus to host e-commerce seminar at IJL

    Jewellery Focus to host e-commerce seminar at IJL

    Jewellery Focus is to host a seminar at International Jewellery London (IJL) revealing the results of several months of research into e-commerce.  The seminar will reveal data from a survey investigating to what extent independent jewellers are introducing e-commerce and click-and-collect into their business offering. Jewellery Focus’ editor Michael Northcott,…

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  • Aug- 2015 -
    5 August
    Editor's BlogLet’s go for optimism instead of fear

    Let’s go for optimism instead of fear

    Too many jewellers are not prepared for a future where online sales will make up the majority of retail purchases. Most people agree that this brave new world is coming, but this industry has been particularly slow at embracing e-commerce as a revenue stream. There are some success stories out…

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  • Jul- 2015 -
    20 July
    AppointmentsMichael Rawlinson named NAJ chief executive

    Michael Rawlinson named NAJ chief executive

    The British Jewellers’ Association (BJA) and the National Association of Goldsmiths (NAG) unification working party today names Michael Rawlinson the inaugural chief executive officer for the new organisation, the National Association of Jewellers (NAJ). Rawlinson, currently chief executive of the NAG, was appointed following a comprehensive selection process involving interviews and…

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  • 1 July
    Editor's BlogThe naysayers must now eat their words

    The naysayers must now eat their words

    Almost two years ago I wrote sceptically about the initial murmurings of a merger between the two major jewellery trade associations. Not out of any sense of doubt that a merger was possible, but because I was new to the industry and I asked dozens of people for their thoughts.…

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