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National Association of Jewellers

The National Association of Jewellers (NAJ) is a key body supporting the UK jewellery trade, offering guidance, training, and advocacy for retailers, manufacturers, and suppliers. For jewellery professionals, staying informed on NAJ initiatives helps navigate industry standards, ethical practices, and commercial challenges. Jewellery Focus provides comprehensive coverage on the NAJโ€™s activities, including policy updates, member news, events, and its role in shaping a responsible and thriving jewellery sector.

  • Aug- 2022 -
    31 August
    AppointmentsLindsey Straughton to leave NAJ after two decades

    Lindsey Straughton to leave NAJ after two decades

    Lindsey Straughton, head of communications and industry liaison, has announced she will leave the National Association of Jewellers (NAJ) on 2 September after more than two decades with the organisation. Straughton joined the NAJ (then the British Jewellersโ€™ Association) in 1996 as marketing manager, and has continued to support jewellery…

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  • 30 August
    Trade OrganisationsSheffield Assay Office joins the NAJ

    Sheffield Assay Office joins the NAJ

    The Sheffield Assay Office has announced that it has recently become a member of the National Association of Jewellers (NAJ), in a bid to engage โ€œmore fully and effectivelyโ€ with the trade as a whole. The Sheffield Assay Office is currently looking at a number of collaborations with other NAJ…

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  • 23 August
    Trade OrganisationsThe Goldsmiths’ Company Assay Office joins Created in the UK

    The Goldsmiths’ Company Assay Office joins Created in the UK

    The Goldsmiths’ Company Assay Office has joined the Created in the UK movement by supporting the striking of the new mark on jewellery, silverware and related products. Created in the UK is a scheme developed by the National Association of Jewellers (NAJ) to help designers, manufacturers and retailers promote the…

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  • 17 August
    RetailersNAJ takes step to elevate pricing code of practice

    NAJ takes step to elevate pricing code of practice

    The National Association of Jewellers has taken the step to elevate its pricing code of practice to โ€˜assured adviceโ€™ with its primary trading standards partner. Working with Buckinghamshire and Surrey Trading Standards team, the National Association of Jewellers (NAJ) has said it aims to continue its proactive approach to educating…

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  • Jul- 2022 -
    18 July
    FeaturesThe future of the NAJ

    The future of the NAJ

    What is your history in the jewellery industry? You may not know, but I started on the shop floor as a Saturday girl and worked up to store manager with the support of a wonderful employer. From this rather lucky start and introduction to the jewellery industry, I studied hard…

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  • 5 July
    RetailersHayes & Lake joins Created in the UK scheme

    Hayes & Lake joins Created in the UK scheme

    Hayes and Lake has been issued the โ€˜Created in the UKโ€™ stamp, a scheme to prove jewellery has been made in the UK and allowing jewellery, silverware and related products created in the UK, to be marked and promoted as such. Created in the UK was launched by the National…

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  • Jun- 2022 -
    16 June
    AppointmentsNAJ names Heather Callaway as new chair

    NAJ names Heather Callaway as new chair

    The National Association of Jewellers (NAJ) has elected Heather Callaway as its new chair for a two-year term until 2024, succeeding Gary Wroe. The association has also elected Adam Jacobs as vice-chair and David Doyle has been re-elected as president until June 2023. Additionally, joining the NAJ National Committee is…

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  • 13 June
    RetailersMitchel & Co. wins retailer of the year at NAJ Awards

    Mitchel & Co. wins retailer of the year at NAJ Awards

    The National Association of Jewellers (NAJ) has announced that Mitchel and Co. has won retailer of the year at this yearโ€™s NAJ Awards during the NAJ Summit 2022. The jewellery retailer beat off competition including Bradleyโ€™s Jewellers York, C W Sellors, Sonnyโ€™s Jewellers and Fitzgerald Jewellers. Meanwhile, Saunders and Pughe…

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  • 10 June
    EventsJewellery Quarter Summer Festival to run in July

    Jewellery Quarter Summer Festival to run in July

    The British Jewellery and Giftware International association (BJGI) has announced plans to work with the Jewellery Quarter Business Improvement District (JQBID) to organise the Jewellery Quarter Summer Festival, which is due to take place on 23 July 2022. The festival will feature a handmade market showcasing West Midlands-based designers, makers…

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  • Apr- 2022 -
    19 April
    NewsTH March celebrates 135th anniversary

    TH March celebrates 135th anniversary

    TH March, the UK specialist jewellery insurance broker, is celebrating its 135th anniversary with an updated brand and an enhanced offering โ€œto meet its customersโ€™ changing needsโ€. Founded in 1887 by the son of a Hatton Garden diamond merchant, the firm made its name providing specialist jewellery and watch cover…

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