Opening
Openings—whether of new stores, concessions, pop-up spaces, or showrooms—serve as vital signals for growth, retail strategy, and market confidence within the UK jewellery trade. These events reflect investment trends, consumer demand, and brand expansion across high streets, shopping centres, luxury precincts, and online platforms. Jewellery Focus delivers immersive coverage of jewellery-related openings—highlighting launch strategies, merchandising layouts, location selection rationale, promotional activity, footfall outcomes, and post-launch performance. Our trade-centric reporting provides retailers, brand managers, developers, and suppliers with actionable insights into best practices for retail activation, partnership models, inventory planning, and measuring commercial success tied to new entry points in the sector.
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Feb- 2021 -26 FebruaryDesigners
Lucy Quartermaine welcomes boost in online sales
Designer silver brand Lucy Quartermaine has welcomed “amazing” success in trading after online sales soared by 88% in January against last year. According to the group, this marked a continuation of an “excellent” e-commerce performance reported in the final quarter of 2020, with its website seeing a 145% increase in…
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23 FebruaryDesigners
Swarovski unveils new brand identity
Swarovski has unveiled a new brand identity that reportedly centres around a “bold vision that celebrates crystal in all its forms”. The rebrand has been launched under the helm of creative director, Giovanna Engelbert, and sees the Swarovski Swan reimagined through the “filter of the Wonderlab”, Engelbert’s “imaginary crystal world”. …
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Jan- 2021 -12 JanuaryRetailers
Lucapa’s Mothae diamonds sell for £4.1m
Lucapa has announced that a parcel of 4,676 carats rough diamonds from the Mothae kimberlite mine were sold for a total of $5.6 million (£4.1m). The diamond sale marks the largest carat price received from the Mothae mine in its history with the company. The sale included a number of…
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Dec- 2020 -8 DecemberRetailers
Watches of Switzerland opens Knightsbridge Showroom
Watches of Switzerland Group has announced the opening of its Knightsbridge flagship, which features a new 1,377 sq. ft Rolex showroom. The original flagship opened back in 2016 and was part of the brand’s ‘golden triangle’ retail offering, along with its Oxford Street and Regent Street showrooms. The new showroom…
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8 DecemberNews
Vashi to open new flagship store in London
Bespoke jewellery brand Vashi has announced that its new flagship store, located on the corner of London’s Covent Garden Piazza and James Street, will be opening in spring 2021. The new store spans across 4,476 square feet onto two floors, making it the seventh and largest store for the brand.…
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Nov- 2020 -30 NovemberNews
Shops permitted to open for 24 hours a day
Shops in England will be allowed to trade for 24 hours a day in the coming weeks, housing secretary Robert Jenrick has confirmed. The relaxation of trading hours has been made in a bid to support struggling businesses in the run-up to Christmas. Writing in The Telegraph, Jenrick said: “None…
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3 NovemberCoronavirus
Assay offices to remain open in England
The three assay offices based in England are set to remain open during the upcoming nationwide lockdown, they have confirmed. It comes after prime minister Boris Johnson announced that the country would enter a nationwide lockdown from 5 November to 2 December. The Edinburgh Assay Office in Scotland is exempt…
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Oct- 2020 -19 OctoberCoronavirus
Wales announces ‘firebreak’ lockdown
The Welsh government has announced a two-week “firebreak” national lockdown, which will force business closures across the country from 23 October at 6pm until Monday 9 November. According to BBC News, first minister Mark Drakeford said the “time-limited firebreak” will be “a short, sharp, shock to turn back the clock,…
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Sep- 2020 -22 SeptemberRetailers
Watches of Switzerland unveils Knightsbridge Rolex showroom
Watches of Switzerland has announced the opening of a new Rolex showroom located in Knightsbridge. The new 1,377 sq. ft showroom is situated within the existing Watches of Switzerland flagship showroom on the Brompton Road. It comes as the group has celebrated a “close relationship” with Rolex since becoming an…
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14 SeptemberRetailers
Tag Heuer partners with Beaverbrooks for new Leicester boutique
Luxury watchmaker Tag Heuer has opened a new boutique in partnership with jeweller Beaverbrooks in Leicester’s Highcross shopping centre on Friday (11 September). Tag Heuer said it aims for the 30.67sqm store to welcome customers in the “spirit of the brand” and features a contemporary design and its “iconic” red…
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