Opening
Openings—whether of new stores, concessions, pop-up spaces, or showrooms—serve as vital signals for growth, retail strategy, and market confidence within the UK jewellery trade. These events reflect investment trends, consumer demand, and brand expansion across high streets, shopping centres, luxury precincts, and online platforms. Jewellery Focus delivers immersive coverage of jewellery-related openings—highlighting launch strategies, merchandising layouts, location selection rationale, promotional activity, footfall outcomes, and post-launch performance. Our trade-centric reporting provides retailers, brand managers, developers, and suppliers with actionable insights into best practices for retail activation, partnership models, inventory planning, and measuring commercial success tied to new entry points in the sector.
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Apr- 2021 -26 AprilFeatures
Breastmilk jewellery, the ultimate personalised gift
Kerry Miles, founder of Precious by Kerry has been creating unique personalised jewellery for the past five years. Inspired by her family and her own personal experience, the jewellery can be made from breastmilk, ashes, placenta or even from an umbilical cord and aims to offer customers the “ultimate personalised…
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16 AprilRetailers
Fenton opens new showroom in West London
Fenton has announced the opening of a new showroom space on Duke Street, West London, which will allow customers to “try before they buy”. The jeweller revealed that despite 75% of its sales made online, it saw a demand for an “IRL space” where customers could speak with the resident…
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15 AprilRetailers
Bucherer opens new boutique in Covent Garden
Bucherer has announced the opening of a new boutique in London’s Covent Garden district, unveiling a new chapter in its continued UK expansion. The new boutique is finished with materials such as bronze metal and locally sourced natural stone. Originally two shops combined, the square floor plan offers over 4,000…
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7 AprilRetailers
Emily Mortimer Jewellery opens new flagship store
Emily Mortimer Jewellery has announced plans to open a new flagship store in Deben Wharf, Woodbridge on 14th April 2021. After celebrating the fifth anniversary of the brand last year, Emily Foskett, founder claimed that the opening of the store was the next step for natural progression. The company was…
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1 AprilRetailers
Astrid and Miyu to launch new store in Notting Hill
Astrid and Miyu has announced it will be launching a new store in Notting Hill which will open on 15 April 2021. The launch will be the first of a run of openings by jewellers that falls in line with its “ambitious 2021 expansion” plan to build on its £10m…
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Mar- 2021 -30 MarchRetailers
Watches of Switzerland signs lease for new Trafford Centre store
The Watches of Switzerland Group has announced it has signed a new 10-year lease with The Trafford Centre, for a flagship store in a new location, which is expected to open in the summer. The retailer will relocate its Goldsmiths store to The Trafford Centre’s Main Dome on the upper…
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Feb- 2021 -26 FebruaryDesigners
Lucy Quartermaine welcomes boost in online sales
Designer silver brand Lucy Quartermaine has welcomed “amazing” success in trading after online sales soared by 88% in January against last year. According to the group, this marked a continuation of an “excellent” e-commerce performance reported in the final quarter of 2020, with its website seeing a 145% increase in…
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23 FebruaryDesigners
Swarovski unveils new brand identity
Swarovski has unveiled a new brand identity that reportedly centres around a “bold vision that celebrates crystal in all its forms”. The rebrand has been launched under the helm of creative director, Giovanna Engelbert, and sees the Swarovski Swan reimagined through the “filter of the Wonderlab”, Engelbert’s “imaginary crystal world”. …
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Jan- 2021 -12 JanuaryRetailers
Lucapa’s Mothae diamonds sell for £4.1m
Lucapa has announced that a parcel of 4,676 carats rough diamonds from the Mothae kimberlite mine were sold for a total of $5.6 million (£4.1m). The diamond sale marks the largest carat price received from the Mothae mine in its history with the company. The sale included a number of…
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Dec- 2020 -8 DecemberRetailers
Watches of Switzerland opens Knightsbridge Showroom
Watches of Switzerland Group has announced the opening of its Knightsbridge flagship, which features a new 1,377 sq. ft Rolex showroom. The original flagship opened back in 2016 and was part of the brand’s ‘golden triangle’ retail offering, along with its Oxford Street and Regent Street showrooms. The new showroom…
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