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Images courtesy of IWC

Swiss watch exports fall for eighth consecutive month

Swiss watch exports fell for the eighth consecutive month in February, recording a total value of 1.7bn francs (£1.23bn).

That’s according to new data from the Federation of the Swiss Watch Industry (FH), which found the total value represented a decline of 3.3% compared with the same month last year.

Wristwatches recorded a less pronounced fall in value of 2%, with bi-metallic timepieces dragging the figures down and steel products registering an upturn. Precious metal watches fell 6% in terms of units sold and 1.2% in value, while steel watches increased in value by 1.4% but units sold plummeted 11.5%.

Watches that cost an export price of more than 3,000 francs (£2,200) returned to positive growth in February, both in value and volume terms.

However, all other price segments recorded a downturn, including watches valued below 200 (£145) francs and between 500 and 3,000 (£362 to £2,200), where prices plummeted 11.1% and 8.8% respectively.

After twelve months of steep decline the trend was unchanged in Hong Kong, which remained well below par for the thirteenth consecutive month. Meanwhile exports increased in the US – putting an end to five months of decline – and Europe registered an upturn of 4%.

About Tom Davis

Tom Davis
A graduate from Staffordshire University with a degree in Journalism and Media Studies, Tom is currently living his magazine-writing dream. In his spare time, Tom enjoys photography and is a keen cyclist. Please do drop him an email for any potential new story ideas.

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