Watchfinder – the pre-owned watch specialist – is continuing its expansion across the UK by opening a seventh store at Brent Cross Shopping Centre.
The Maidstone-based company currently has four central London stores in Canary Wharf, The Royal Exchange, Avery Row and Burlington Arcade – plus Bluewater in Kent and Victoria Quarter in Leeds.
Brent Cross will be the first store in north London.
Watchfinder has selected each of its store locations by taking note of online trends, and aims to bring its watches to areas with high interest.
Like all Watchfinder stores, the Brent Cross boutique will have a curated stock presentation backed up by a comprehensive virtual stock display.
Alex Stonely, Watchfinder’s head of retail, said: “It may be unusual for a company to move from online to offline, but our experience is that different customers want to be able to deal with us in a variety of ways.
“We have customers who never visit the stores but like that they could if they need to. There are others who visit their local store whenever they need to talk to us. We want to be able to deal with our customers in a way that suits them rather than a way that suits us.”
Watchfinder Brent Cross officially opens its doors on 6 December.