Demand for Fairtrade gold increases

Cred Jewellery, a Fairtrade gold supplier, has received its largest shipment yet as demand soars in the UK. 

The shipment, including bullion bars of unrefined 9kg of gold and 11kg of silver, comes from the Sotrami mine in Peru. It is the biggest shipment of Fairtrade metals ever received in the UK.

Alan Frampton, ceo of Cred Jewellery, said: “Consumers are driving this demand for a fully transparent supply of gold. They want to know the story behind their rings. Since there are now over 100 jewellers registered for the Fairtrade Goldsmiths scheme, the public are getting to know Fairtrade gold is available, and here is the evidence.”

Sales of all Fairtrade products reached £1.78bn in 2013 and awareness of the Fairtrade mark is high, with 78%recognition among consumers.