E-Commerce

Valentine’s Day saves poor online sales in February

Strong Valentine’s Day sales helped boost a sluggish February for online retailers. 

This is according to latest figures from the IMRG Capgemini e-Retail Sales Index, which found online retail sales grew by 6% year-on-year but were down 12% when compared with January this year.

This is in contrast with February 2014 when the index recorded annual growth of 18%.

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Online clothing sales were up just 4% year-on-year, compared to a much healthier 20% in February 2014, but other sectors performed more positively.

Valentine’s Day helped boost sales in the sectors traditionally associated with romantic presents, including gifts which grew by 30% month-on-month and 28% year-on-year. The lingerie and health and beauty sectors saw a year-on-year jump of 22% and 19% respectively.

Tina Spooner, chief information officer at IMRG, said: “While the UK online retail market has seen a relatively weak start to the year, the latest results reveal a number of lower-ticket sectors performed well during February, including health and beauty, lingerie and gifts, which were no doubt boosted by Valentine’s Day.

“It is interesting to see that the high street and multichannel retailers have seen a stronger start to 2015 than their online-only counterparts, with online retail sales up 8% year-to-date, while the latter group have recorded just 2% year-on-year growth.”

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