Product Launches

Argos to trial 3D printed customisable jewellery

Argos has announced that it is to trial a jewellery collection that can be customised and 3D printed to order, before being dispatched to the customer. 

Using a newly launched website, customers will be able to select accessories from a range of 10 items initially, add their own personal touches, and then will receive the designs within 21 working days after they have been 3D printed.

The jewellery will be priced between £50 and £220 and the collection includes bangles, pendants, rings, cufflinks and earrings.

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Neil Tinegate, head of digital innovation at Argos, said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques. We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.

“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”

Lisa Harouni, CEO of Digital Forming, said: “Argos is leading the way with this project and we are proud to be working with them to bring new 3D printed bespoke products to consumers.”

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