One in 10 consumers (10%) is considering buying a smartwatch in 2015, according to the Barclaycard Consumer Spending Report for Q1 of this year.\u00a0\r\n\r\nThe figures suggest several million smartwatch sales could take place throughout the UK this year, yet demand could outstrip supply as only 28 million are expected to ship globally.\r\n\r\nOne third (33%) of consumers who expect to buy a smartwatch say it is because they are looking for greater convenience than a smartphone, while more than a quarter (26%) want to be the \u00a0first among their family and friends to own one.\r\n\r\nBen Wood from analysis firm CCS Insight, said: \u201cThere\u2019s a huge \u2018I want one\u2019 factor for smartwatches. That\u2019s why we believe the Apple Watch will become the bestselling smartwatch in history on its first weekend of sales. Even if the Apple Watch only told the time, they\u2019d still sell a few million of them.\u201d\r\n\r\nThe report also found some regional differences in demand with 30% of prospective smartwatch buyers based in London. Meanwhile, consumers in the North West comprise 13% of prospective buyers and Northern Ireland at just 1%.\r\n\r\nThe report found that many consumers who do not expect to buy a smartwatch \u201ccan\u2019t see the appeal\u201d, with almost half (45%) saying \u201cit\u2019s just not for me.\u201d\r\n\r\nOverall, consumer appetite for smartwatches remains lower than that for other mobile devices. According to the survey 18% of consumers expect to buy a new phone in the next three months alone, and 11% will buy a tablet during this timeframe.