Endless doubles manufacturing capacity to meet global demand

Fast growing composable jewellery brand Endless Jewelry has announced plans to upscale its production in an order to meet an increase in global demand.  

The firm said that it will make improvements to its production chain, and upgrade and double its manufacturing capacity for its bracelet and charm-concept jewellery.

The Danish company has entered 21 markets including the US, Australia and most of Europe since its launch almost two years ago.

Jesper Nielsen, founder and CEO of the company, said: “We have continuously upscaled our production facilities and are now doubling the capacity for production of charms and by entering a partnership with a new bracelet manufacturing partner.

“We want to secure the volume but at the same time we do not want to compromise on the quality, so it’s an ongoing process which has our full attention.”

Nielsen is also planning retail entries into Asia, South America and a number of new locations in Europe.

He said: “We are planning on opening up with partners in a handful of new markets over the coming months but we’re actually limiting our growth right now. We have retailers and distributors calling from all over wanting to open new markets, but we have to focus our resources in order to meet the demand from our existing markets.”

The company said that it will also be showcasing new product launches at the upcoming JCK Las Vegas, including a new product category, new colourways and a new range under the Jennifer Lopez Collection.

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