Folli Follie and Links of London launch in Boutique Goldsmiths

Boutique Goldsmiths, a concept store for fashion jewellery and watches from jewellery chain Goldsmiths, has announced it is to stock Links of London and Folli Follie.

The launch of the two brands today (Wednesday, August 26) comes on the first day of the opening of the retailer’s first stand alone UK online store.

Links of London and Folli Follie will also be on sale in the retailer’s physical stores, which has located in London, Essex, Birmingham, Manchester, Leeds, Newcastle and Belfast, Newcastle and Belfast, alongside brands such as Michael kors, Olivia Burton and Emperio Armani.

Jim Crichton, buying and merchandising director for the retailer, said: “This is an exciting extension of our current portfolio and we are pleased to be taking on board two trend-led, fashion brands that will diversify the offering at Boutique Goldsmiths.

“Both combine contemporary design with exceptional craftsmanship, whilst keeping true to their core values.”

Boutique Goldsmiths is part of Aurum Holdings, which also has the Goldsmiths, Mappin & Webb and Watches of Switzerland brands within its portfolio.