Farer launches in UK with explorer-inspired collection

New British watch brand Farer has launched in the UK with an explorer-inspired collection.

Each of the watches in the collection is named after a British explorer, selected to define the spirit of the brand, which it said is “daring, courageous, and filled with wanderlust”.

The watches, which are designed in Britain and made in Switzerland, have unisex designs inspired by the 50s and 60s and feature interchangeable straps.

In a statement, the company said: “Farer’s sole aim is to create beautiful, affordable and high quality products, with each timepiece accompanied by a lifetime guarantee. They are built to stand the test of time.”

The brand is launching exclusively in Selfridges for the Christmas period.