Cred Jewellery is celebrating the 20th anniversary since its founding this month with the launch of a new ‘Nouveau’ collection.
Cred – which was the first UK jeweller to use Fairtrade silver, first to have a transparent supply chain and first to use known origin gold – said it has “gone back to its roots” with the launch, re-inventing its original Fairtrade silver collection.
The collection comprises three necklace designs with a matching bracelet, ring and earrings, all of which feature the same deco leaf-inspired design and clean fluid lines to represent “freedom and movement”.
Highlights of the collection include a 3D pendant, an ear-cuff, traditional studs and a two-in-one earring design that can be worn either as studs or drop earrings and feature a double layer of the leaf motif.
Cred Jewellery launched in 1996 and was a founding member of the Alliance for Responsible Mining.