Footfall falls in November despite Black Friday sales
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Retail footfall decline 1% in November compared with the same month last year, despite the popular Black Friday discounting event on 25 November.
The latest monthly Footfall and Vacancies Monitor from the British Retail Consortium (BRC) and Springboard found the decline was a deepening of the 0.9% fall in October and just below the three-month average decline of 0.8%.
High street footfall dropped for the third consecutive month by 0.7%, a further drop on the 0.4% fall in October and just behind the three-month average decline of 0.5%.
Footfall in retail park locations fell 0.1% after growth of 1.1% in October, while shopping centre footfall fell for the tenth consecutive month – down 2.3% on November last year.
Helen Dickinson, chief executive at the BRC, said: “The drop in footfall we saw across the UK in October deepened in November, with shopper numbers falling 1% over the previous year compared [with] October’s fall of 0.4%.
“As we saw in the sales data, Black Friday did little to impact the overall monthly trend in footfall. Whilst the event clearly attracted shoppers to stores, it was retailer’s’ online offerings who were the real winner, with shoppers for non-food items spending more than one in four pounds online, setting a new record for online share.”
