Thomas Sabo has announced a unique retail offering and partnership with independent jeweller, Peter Jackson.
As part of the new store concept, Thomas Sabo will open side by side within the Peter Jackson the Jeweller Boutique in St George’s Centre in Preston on 21 July.
The concept is the first of its kind by Thomas Sabo in the UK, as customers will have access to both stores offering a “seamless” experience.
The store will be managed by Peter Jackson MBE as a wholesale concept. Jackson already runs three other boutiques in the northwest of England and has been an independent partner of Thomas Sabo for over 10 years.
The opening weekend will consist of various activities include a treasure chest competition to win £500 worth of Thomas Sabo jewellery.
Jackson said: “Preston was our first store over 30 years ago and we are delighted to be working with Thomas Sabo on this very exciting project. We are carrying out a major refit of our existing store so the two will open together to offer our customers a wonderful new shopping experience.”
Jon Crossick, MD of Thomas Sabo UK and Ireland, added: “Thomas Sabo has always been a big champion of the UK high street and believes in supporting local business, which is why wholesale is such a large part of our UK business.
“To be able to deliver a Thomas Sabo branded store to the area, which is also connected to one of the leading independent jewellery boutiques is a fantastic opportunity, and hopefully with the success of this first concept store we will see this execution rolled out to some of our other partners in the near future.”