This partnership will enable the brand to further strengthen its footprint in the Chinese market, reaching the over 800 million active consumers on Tmall.
The jewellery brand was founded in Milan in 1967 by Pino Rabolini, who has forged the Maison’s “strong identity” in line with the latest fashion trends. It has grown the brand both in the Italian market and in the international jewellery scene.
Stéphane Gerschel, global brand managing director, Pomellato, said: “Tmall sets a worldwide example in the field of e-business and it is the perfect gateway for a luxury Brand like Pomellato.
“Our jewellery is not traditional, it embraces typically Milanese qualities of Italian flair, chic design and trendiness, and we have found the perfect partner to bring our brand to China and reach enlightened and fashion-forward consumers.”
Christina Fontana, head of fashion and luxury at Tmall luxury division, Europe and US, added: “Having the colours and iconicity of Pomellato jewels on our platform is a proof of the value that brands recognise to the Tmall luxury pavillion and a source of pride for us and made in Italy.
“Pomellato is the perfect synthesis of all this. Being on their side to bring the mastery of Italian craftsmanship to all current and potential customers is an exciting challenge”.