Laings has announced plans to open a new 838sq ft mono-brand Omega showroom at St David’s Cardiff.
As Laings’ first mono-brand showroom, this is the latest investment for the family business as it continues to build on its legacy as a leading destination for luxury jewellery.
The company has said that the showroom, situated across from the Laings Cardiff showroom at The Hayes, will present “pioneering training opportunities with the innovative brand for employees at all levels, whilst offering a new luxury in-store experience for Laings’ clientele in Cardiff”.
With Cardiff already established as a key location for the business, following a £3m investment into its existing showroom at St David’s earlier this year, the Omega showroom further builds on the jewellers’ presence in the city.
Stuart McDowell, managing director of Laings, said: “We firmly believe that creating immersive luxury brand environments is key to unlocking the full potential of our retail experiences as we revolutionise the way our clients connect with our brands. We’re now looking to extend this outside of our traditional showroom setting with our first mono-brand showroom – albeit with the same warmth, expertise and attention that clients have become accustomed to at Laings.
“Reaffirming our commitment to Cardiff, the Omega showroom will create new jobs and support further training opportunities in the area. We’re looking forward to welcoming clientele to experience the world of Omega, in what will be a truly engaging environment.”