NAJ joins Creative UK to champion jewellery industry

The National Association of Jewellers (NAJ) has joined Creative UK in a bid to raise the profile of jewellery, silverware and allied trades within the creative industries.

The move comes after the Department for Culture, Media and Sport (DCMS) recognised the jewellery sector’s contribution to the UK creative economy last year.

By becoming a member of Creative UK, a national body that supports the UK’s creative sectors, the NAJ said it aims to increase policy engagement and improve access to resources for businesses across the industry.

Creative UK works to unite the creative and cultural sectors, promoting collaboration, sustainable growth and long-term investment. 

Its activities include policy development, research, funding and business support, covering areas such as advertising, architecture, TV and film, publishing, music, fashion, interactive software, performing arts and craft.

Creative UK supports members through initiatives aimed at building influence and delivering practical support across the creative economy, with a growing focus on traditional craft and design skills.

NAJ chief executive Ben Massey, who also chairs the UK Jewellery, Silverware and Allied Crafts Roundtable, said: “Creative UK has a proud history of constructive collaboration with policymakers. As recognition of the creative industries continues to grow, we are eager to contribute on behalf of the jewellery, silversmithing, and allied trades sector, highlighting its rightful place within the broader creative community.

“While the creative industries encompass a wide range of disciplines, there remains important progress to be made in ensuring that sectors rooted in making and craftsmanship are fully represented and supported. We look forward to learning from the wider Creative UK network and from Creative UK itself, as we work together to strengthen the voice and visibility of our sector.”