Retailers

Loveness Lee launches aftercare programme

The new service forms part of the jewellers’ sustainability initiative, and it can be utilised at any point in a customers’ purchase lifespan

Independent jewellery brand Loveness Lee has launched its new AfterCare Program, a complimentary service which repairs customers’ Loveness Lee jewellery to keep materials out of landfill.

As the next step in the jewellers’ sustainability journey, the AfterCare Program will see Loveness Lee’s jewellers bring the brand’s pieces “back to life should it need it”.

The programme comes with every purchase at Loveness Lee and it can be utilised at any point in a customers’ purchase lifespan, and the complimentary service gives customers one refresh free of charge.

Loveness Lee, the founder and creative director, said: “Our goal at Loveness Lee is to keep our pieces circulating for as long as possible and reduce any unnecessary waste that may harm our planet.

“Each of our designs are handcrafted to stand the test of time whilst not causing disruption to our atmosphere so we use recycled sterling silver, lab grown gemstones and locally sourced materials. However, accidents happen and if aftercare precautions are not taken, some designs may lose their vibrancy.”

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