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Nivoda, the online diamond marketplace, has announced a rebrand of the business, including the launch of a new website to celebrate its fifth anniversary.

The new website will include an updated design and improved user experience.

The company also revealed it will be adding gemstones to the platform later this year.

Founded in 2017, Nivoda has sourced over 1.5 million natural, lab-grown and melee diamonds, enabling the business to grow from a small startup to a global business over the last five years.

David Sutton, CEO and co-founder, said: “It has always been our vision to provide a trusted marketplace for global trade, and it is certainly something we are recognised for within diamonds. We are now working to add all products our customers could possibly need, and look forward to serving the industry for years to come.”

Andre Woons, CTO and co-founder, added: “The new branding represents who we are today – a modern, innovative tech company that puts our customers first. The new website is just the tip of the iceberg in terms of new releases we have planned.”

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